Customer training is the excellent way to reduce customer support interaction and to improve customer retention. It develops a sense of trustworthiness for your business while involving customers with your products and services.
Many large enterprises are now using training programs to put nonemployees ‘in the know’ particularly resellers, partners, vendors and majorly customers. Following are the results of Extended Enterprise survey that shows some great benefits of incorporating customer product training.
But before we dig deeper into the essentials of customer product training, let us first have a brief understanding of customer product training. What it involves and what benefits does it offer?
Customer product training occurs when an organization introduces new products or services. Typically the training aims at providing customers with all the information and material that they need in order to experience success with the service or product. Customer training can be done in multiple ways. It could be done through seminars, welcome gatherings or by offering online training etc. it can be self-paced, guided or may be a combination of multiple training approaches.
However, the most recommended way to offer customer product training is through an online training program. This provides the customer with the information for self-paced learning. It also empowers the customers to search the material they need at the point of need.
Customer facing knowledge base and on-demand training material are two most common examples of self-paced customer product training.
The core purpose of developing customer product training is to organize your material into a comprehensive program. A program that is easy to use and provide support for each step of your customers’ journey.
Customer Product Training Increases Business Revenue and Improve Productivity
Many enterprises are now making the most of the customer product training. They make a package and sell these training programs to customers that open a new stream of business profit such as the purchase of training program via subscription. Also, companies oftentimes deploy advanced learning technology that makes customer product training a way to increase innovation and improve productivity.